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analyze potential shifts in technological advances notably including AI that might impact the balance between digital and traditional channels and how they might evolve.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

analyze potential shifts in technological advances notably including AI that might impact the balance between digital and traditional channels and how they might evolve.

Definition Definition Structural system an enterprise uses to collect, store, report, retrieve, and process financial data. Accounting information systems are used by business analysts, auditors, accountants, and consultants for accurate and efficient access to financial data.

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Step 1: Potential Shifts in Technology and their Impact on the Digital-Traditional Channel Balance

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Step 2: Shift 1: Blurring the lines between digital and physical:

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Step 3: Shift 2: AI-driven automation and efficiency:

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Step 4: Shift 3: Rise of voice and conversational interfaces:

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Step 5: Evolution of Channels:

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