H10. Why is it important to understand the lifecycle of a customer (all customers change)?A. To better segment customers using the STP modelB. To build a marketing strategy that incorporates the differences between all customers.C. So that customers can continue to feel appreciated for the revenue they bring to the company.O D. So that managers can understand and manage the changing needs of customers to develop effective marketing strategies.

Introduction: Lifecycle of a customer consist of various stages that a customer goes through from…

Answered: Why is it important to understand the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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