4 Question 2:Fyne SkincareFyne Skincare Co., Ltd., Thailand, produces and sells a variety of skincare productssuch as gentle facial gel cleanser, gentle synthetic cleansing oil, BHA clarifying serum,skin barrier+ prebiotic serum in cream, potent vitamin c brightening serum and lighthydrating sunscreen. Currently, the company exports some products to be sold inMyanmar. The consumers there seem to like Fyne products, so the demand increasesconstantly. Therefore, the company has a plan to move beyond exporting and expandmore business in Myanmar in two years. However, Fyne has limited capital to investand still lacks experience in doing business outside of Thailand.1) Analyze and discuss pros and cons of Myanmar as the target market for FyneSkincare, 2) which entry mode they should use and why, and 3) what scale of marketentry they should undertake. Discuss in detail and justify your suggestions.

1.) Advantage in entering into the Myanmar market are: Huge demand for Fyne products in the market.…

Answered: Fyne Skincare Co., Ltd., Thailand,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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