. Each month, you generate a list of marketing leads for direct mail campaigns. Which of the following should you do before the list is used? A. Remove opt-outs. B. Exclude people who were on the list the previous month. C. Retain x% of the leads as control for performance measurement. D. Exclude people who were never on the list
. Each month, you generate a list of marketing leads for direct mail campaigns. Which of the following should you do before the list is used? A. Remove opt-outs. B. Exclude people who were on the list the previous month. C. Retain x% of the leads as control for performance measurement. D. Exclude people who were never on the list
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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13. Each month, you generate a list of marketing leads for direct mail campaigns. Which of the following should you do before the list is used?
A. Remove opt-outs.
B. Exclude people who were on the list the previous month.
C. Retain x% of the leads as control for performance measurement.
D. Exclude people who were never on the list.
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