Although marketing research does not make decisions, an organization should conduct marketing research to: A. reduce the risks associated with managing marketing strategies. B. forecast with certainty what will happen in the future. C. directly translate into solutions for potential marketing problems. D. make marketing strategies error-free.
Although marketing research does not make decisions, an organization should conduct marketing research to: A. reduce the risks associated with managing marketing strategies. B. forecast with certainty what will happen in the future. C. directly translate into solutions for potential marketing problems. D. make marketing strategies error-free.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Although marketing research does not make decisions, an organization should conduct marketing research to:
A. reduce the risks associated with managing marketing strategies.
B. forecast with certainty what will happen in the future.
C. directly translate into solutions for potential marketing problems.
D. make marketing strategies error-free.
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