ough it varies with the good or service you are considering, relevant preshopping information generally includes the features and capabilities of the I or service, as well as the the price, and the environmental impact. th of the following are reasonable sources of preshopping information? Check all that apply. Consumer magazines and government websites Manufacturers, service providers, and sellers A psychic or your Magic 8 ball Advertisements and catalogs often best to discount reviews that are overly positive or inappropriately critical as they may represent the opinion of:

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What kind of information should you gather when performing your preshopping research?
Although it varies with the good or service you are considering, relevant preshopping information generally includes the features and capabilities of the
good or service, as well as the
, the price, and the environmental impact.
Which of the following are reasonable sources of preshopping information? Check all that apply.
Consumer magazines and government websites
Manufacturers, service providers, and sellers
A psychic or your Magic 8 ball
Advertisements and catalogs
It is often best to discount reviews that are overly positive or inappropriately critical as they may represent the opinion of:
O industry lobbyists.
O company representatives or competitors.
Transcribed Image Text:What kind of information should you gather when performing your preshopping research? Although it varies with the good or service you are considering, relevant preshopping information generally includes the features and capabilities of the good or service, as well as the , the price, and the environmental impact. Which of the following are reasonable sources of preshopping information? Check all that apply. Consumer magazines and government websites Manufacturers, service providers, and sellers A psychic or your Magic 8 ball Advertisements and catalogs It is often best to discount reviews that are overly positive or inappropriately critical as they may represent the opinion of: O industry lobbyists. O company representatives or competitors.
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