###I want answer within one hour Rachel Murphy works for a major time-share resort company. Rachel has been very successful in selling time-share properties to customers. Rachel has noticed thather fellow sales representatives have a name for the last five days of the month, "The Say-Any-Friggin'-Thing Days". Sales reps are given bonuses for the number ofcustomers they bring in each month. At the end of the month, sales reps are promising customers that they can get out of their contract at any time (they cannot) andthat the company will sell the time-share property for them (the company does not). Which of the following cases was similar to what Rachel is experiencing?a. Peanut Corporation of AmericaO b. CVS Pharmacies and oxycodone salesO c. Tide Pod sales in EuropeOd. Wells Fargo

There are organizations that do not reveal complete information to their consumers while selling the…

Answered: Rachel Murphy works for a major…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Chapter 3 Discussion: Home Depot – Making a New Culture 33 unread replies.44 replies. The below scenario presents a management situation for you and your classmates to consider, specifically, what is involved in changing an organization’s culture from one that focused on maximizing revenues to one that is focused on delivering excellent customer service? Home Depot – Making a New Culture Home Depot stores used to be known for customer service. A host of friendly employees would help customers navigate a huge inventory, find exactly what they needed, and even provide detailed instruction. Those days seem long gone, though. Under the leadership of the former CEO, the company shifted its focus away from customer service and toward reducing inventory and cutting costs. Stores that once had an employee in nearly every aisle are now being manned by just a handful, even during the busiest times. Customers who were used to getting help and personal attention can no longer find even…
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Assignment 8b: Exam Question 39 of 50 Professional service providers often use unconditional guarantees because Buyer resistance to purchasing these services is often high L b. Services are highly customized c. These services are typically expensive d All of the above reasonsShow transcribed image text Professional service providers often use unconditional guarantees because: Buyer resistance to purchasing these services is often high Services are highly customized These services are typically expensive All of the above reasons
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