Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Transcribed Image Text:QUESTION 44
What do Ford Motor Company, Coca-Cola, Nike, and McDonald's all have in common?
O They all have foreign CEOS.
O They all rely exclusively on TV advertising.
O They spend more in advertising in foreign markets than home markets.
O They are all consumer packaged-goods companies.
O They have all received a great deal of negative publicity in recent years.
Expert Solution
Step 1
Ford motor, coca cola,Nike and mc Donald's have one common thing is They have all received a great deal of negative publicity in recent years
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