Moving to another question will save this response.Question 31Which of the following is the best example of a shopping product for most consumers?O a. magazines and newspapersO b. a soft drink to drink before classO c. a new television setd. a meal plan at the university cafeteriae. the text for this marketing classA Moving to another question will save this response.

A shopping product is one that necessitates consumer research and brand comparison with other…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million consumers shop nationally. They are trying to gauge how their sales in Florida compare to the industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on the Florida BDI and CDI, Meghan and Emily should: O Stop investing in the sale of all bandages in Florida, as there is a poor outlook O Research the reasons why Band-Aids are performing so poorly in Florida O Continue to invest in marketing Band-Aids in Florida; there is great potential O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average O Stop selling Band-Aids in Florida, but keep selling other bandage brands
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12. If a question is open-ended it means it O provokes you to investigate can be answered with "yes" or "no" does not have just one, correct answer O sets the stage for action
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1. “Medical education drives the market” was a quote from a document mentioned in the “Overview of Pharma Industry Marketing Practices” video. True or False 2. According to the “Overview of Pharma Industry Marketing Practices” video, a conflict of interest does not always mean that bias occurs. True or False. Please answer correct explain plz asap both are 1 and 2 please Don't answer by pen paper plz
Kenyi is a recent college grad. His friends always ask for his advice first when buying new products, particularly technology products. When Kenyi recommends a product, the news spreads rapidly by word of mouth. Kenyi is most likely
Which of the following is FALSE regarding decision making? O a. It is an ongoing process in the organization O b. It is a one-time work in the organization O c. It involves the analysis of possible alternatives O d. It involves collection of information
An advertiser wishes to identify the symbolism associated with baking a cake. What type of qualitative research would you suggest in order to identify the suitable symbol associated with backing a cake? Answer has no word minimum limit and no structure. Just simple answer
What Does the Price of a Product Tell You? Question Content Area INTRODUCTION: A product's price is very important to an organization and to its customers. The price of a product can have multiple meanings to an organization's customers and can have significant effects on customers' perceptions of a product. Question Content Area INSTRUCTIONS: You will agree with some of these statements and disagree with others. You may find it hard to make a decision, but you should go ahead and make a choice. Record your answers next to the statement according to the following scale: Strongly Disagree (1), Disagree (2), Agree (3), or Strongly Agree (4). Strongly Disagree Disagree Agree Strongly Agree Question 1. A low price means low quality. 2. There is competition that is not based on price. 3. Profit can be determined by deducting total costs from total revenue. 4. A marketer at a company usually is satisfied if…
hough a positive response to claim request would be considered a good news message, the claim request itself would most likely be a Group of answer choices good news message. persuasive message. neutral news message. bad news message. personal news letter

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