4.Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.) Group of answer choices: - Your customers are very worried about world events and your product helps them take action to resolve their worry. - Your advertisement appears on a website which your target customers follow carefully. - You use an image which accidentally raises concerns about product quality on the part of the viewer. - Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink. - Your creative team didn't understand the language used by the customers to describe what they want from your product. - Your logo clearly appears in the advertisement.
4.Which of the following can prevent your customers from hearing a message you communicate in advertising? (Select all that apply.) Group of answer choices: - Your customers are very worried about world events and your product helps them take action to resolve their worry. - Your advertisement appears on a website which your target customers follow carefully. - You use an image which accidentally raises concerns about product quality on the part of the viewer. - Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink. - Your creative team didn't understand the language used by the customers to describe what they want from your product. - Your logo clearly appears in the advertisement.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:**Question 4:** Which of the following *can prevent your customers* from hearing a message you communicate in advertising? (Select all that apply.)
**Group of Answer Choices:**
- Your customers are very worried about world events and your product helps them take action to resolve their worry.
- Your advertisement appears on a website which your target customers follow carefully.
- You use an image which accidentally raises concerns about product quality on the part of the viewer.
- Your advertisement is a quiet ad which runs immediately after a very loud and boisterous ad for a new soft drink.
- Your creative team didn't understand the language used by the customers to describe what they want from your product.
- Your logo clearly appears in the advertisement.
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