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Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test O B. passers-by count test Oc. telephonic survey O D. speech test intoractive test

Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test O B. passers-by count test Oc. telephonic survey O D. speech test intoractive test

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select the correct answer. Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test B. passers-by count test OC telephonic survey O D. speech test O E. interactive test Reset Next
Transcribed Image Text:Select the correct answer. Which concurrent testing method helps calculate the visibility of an outdoor advertisement? O A. interview test B. passers-by count test OC telephonic survey O D. speech test O E. interactive test Reset Next
14 Select the correct answer. Lisa surveyed a sample group of people. Based on her survey, Lisa suggested to her company that they develop a customizable tra application for mobile devices. The application will help users to track their favorite baseball team as they play across the nation ar game tickets and hotels in that area. Which stage of the consumer buying process has Lisa targeted here? O A. choice and purchase O B. search for information O C. purchase evaluation D. need recognition O E. ad analysis Reset Next ntum. All rights reserved.
Transcribed Image Text:14 Select the correct answer. Lisa surveyed a sample group of people. Based on her survey, Lisa suggested to her company that they develop a customizable tra application for mobile devices. The application will help users to track their favorite baseball team as they play across the nation ar game tickets and hotels in that area. Which stage of the consumer buying process has Lisa targeted here? O A. choice and purchase O B. search for information O C. purchase evaluation D. need recognition O E. ad analysis Reset Next ntum. All rights reserved.
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