Which of the following can be made based on a single, measured variable? A. Frequency claims B. Association claims C. Causal claims D. All of the above
Which of the following can be made based on a single, measured variable? A. Frequency claims B. Association claims C. Causal claims D. All of the above
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Which of the following can be made based on a single, measured variable?
| A. |
Frequency claims |
|
| B. |
Association claims |
|
| C. |
Causal claims |
|
| D. |
All of the above |
Expert Solution
Step 1 Variables
The variables are the characteristics that are measured in a particular given context. The generalization about a particular topic is done with the help of variables under the study. Depending upon the number of variables under the study there are:
1. Univariate analysis
2. Bivariate analysis
3. Multivairate analysis
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