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![SLO-4.3. The process of dividing a market into segments is
called
Omarget grouping
Omarket segmentation
Omarket sampling
Oconsumer sampling](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F3d3c751a-f567-4857-84e5-17b9bd38f5fe%2F2da54db0-ecbd-47b7-b27a-61df06b7fbdb%2Foa7k43r_processed.jpeg&w=3840&q=75)
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- 1. Definition of market segmentation. 2. Difinition of market targeting.Creating a sub-grouo of pet lovers with the same inclination to grooming corgi is what kind of segmentation?BehavioralDemographicGeographicPsychographicMiliennails are a market segment. O psychological O behavioral O social O product excellence demographic
- Q22What is segmentation bases (variables)?Kelvin analyzes customer desire and how they use products in his cosmetics store to better serve them by using which of the following? Select one: A. Behavioural segmentation B. Psychographic segmentation C. Geographic segmentation D. Demographic segmentation
- Identify the key segments of relevance for the brand using all segmentation approaches. Justify the segments that you would target. Determine the positioning strategy for the brand for selected target segments and using the 7Ps framework and a model of your choice, make 2 recommendations for the brand. Explain your thinking via the use of the model.Luca, a customer who buys Coca Cola during lunchtime everyday is a target for companies selling carbonated drinks because of his repeated consumption of the product. This information is essential when dividing the market through what kind of segmentation?Consumption segmentationDemographic segmentationGeodemographic segmentationBehavioral segmentationGeographic segmentationPsychographic segmentationWhich of the following is not a criterion that must be met whenevaluating segment attractiveness?
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