SLO-4.3. The process of dividing a market into segments is called * Omarget grouping Omarket segmentation Omarket sampling Oconsumer sampling

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.5: Psychographic Segmentation
Problem 1LO
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SLO-4.3. The process of dividing a market into segments is
called
Omarget grouping
Omarket segmentation
Omarket sampling
Oconsumer sampling
Transcribed Image Text:SLO-4.3. The process of dividing a market into segments is called Omarget grouping Omarket segmentation Omarket sampling Oconsumer sampling
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