Which of the following is not a core quality of personal selling: Question options: It is response oriented, meaning that the buyer is often given personal choices and encouraged to respond directly. It is customized, meaning that the message can be designed to appeal to any individual. It is relationship oriented, meaning that personal-selling relationships can range from a matter-of-fact selling relationship to a deep personal friendship. It is customer oriented, meaning that the focus is on satisfying the customer's unique wants and needs. It is profit oriented, meaning that the primary driver of relationship-building is the profit motive.

Personal selling is considered to be the most effective marketing method in the framework of…

Answered: Which of the following is not a core…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Related questions

Question

Which of the following is not a core quality of personal selling:

Question options:

	It is response oriented, meaning that the buyer is often given personal choices and encouraged to respond directly.
	It is customized, meaning that the message can be designed to appeal to any individual.
	It is relationship oriented, meaning that personal-selling relationships can range from a matter-of-fact selling relationship to a deep personal friendship.
	It is customer oriented, meaning that the focus is on satisfying the customer's unique wants and needs.
	It is profit oriented, meaning that the primary driver of relationship-building is the profit motive.

Expert Solution

Trending now

This is a popular solution!

Step by step

Solved in 2 steps

SEE SOLUTION Check out a sample Q&A here

Knowledge Booster

Learn more about

Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.

Similar questions