Children are most likely to influence the buying decision for which of the following items? O A. new technology O B. family car O C. health and wellness products O D. None of the provided responses are correct because children do not have an influence on buying decisions.
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- According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.A family has chosen to spend the afternoon at the movies. Which of the following is likely to most influence their decision regarding which movie to see? A) television commercials aired during the nightly news B) recommendations from friends C) the preferences of the children of the family D) recent newspaper print advertising E) point of sale promotions at the theatre11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentation
- Changing buyer tastes disfavouring the firm products is an example of: a) opportunities b) Strengths c) SWOT analysis d) Threats e) Weaknesses“How does perceived value affect consumer purchase intentions?" is an example of a descriptive research question. True O FalseVisit a grocery store. In a 3 to 4-page APA-formatted paper supported by photos and at least three credible sources, respond to the following: Examine product packages or point-of-purchase information that could serve as retrieval cues for a brand’s ongoing advertising campaign. Describe the nature and effectiveness of the retrieval cues utilized. Could they have been better? Explain. Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product’s position. Remember to include photos!
- variables are the best starting market segments . brands | psychographic segmented marketing buyer's view seller's view labeling Buyer's black box behavior objectives packagingAdopting a pet from a shelter Picking a movie to watch on a Friday Buying lunch at the student union Buying athletic shoes Renting an apartment Describe how this model would work in their hotel selection. What kind of marketing messages would work well to reach customers using this model? Why? Would you use an affective, attitude-based, or attribute-based decision approach (or a combination) with the following? Most weekday guests use a conjunctive model in choosing their hotels. Why? Most weekend guests use a lexicographic model in choosing their hotels.What step of the consumer decision making process is the outcome of a difference between actual and desired states? Question 7 options: a) Needs recognition b) Information search c) Evaluation of alternatives d) Post purchase behavior
- A. Creative Illustration – using your own experience, creatively illustrate the steps involved in consumer decision process.Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True FalseA consumer's buying behavior is often influenced by reference groups to which the consumer does not belong. Select one: a. True. b. False.