Answered: A brand’s position in the market is…

A brand’s position in the market is based on value claims as perceived by Select one: a. Competitors b. Suppliers c. Market conditions d. Consumers e. Investors

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

A brand’s position in the market is based on value claims as perceived by

Select one:

a. Competitors

b. Suppliers

c. Market conditions

d. Consumers

e. Investors

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