A brand’s position in the market is based on value claims as perceived by Select one: a. Competitors b. Suppliers c. Market conditions d. Consumers e. Investors
A brand’s position in the market is based on value claims as perceived by Select one: a. Competitors b. Suppliers c. Market conditions d. Consumers e. Investors
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A brand’s position in the market is based on value claims as perceived by
Select one:
a. Competitors
b. Suppliers
c. Market conditions
d. Consumers
e. Investors
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