Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
what is the coca cola targeting with your own words (without explin what target mean start deeply with coca cola targeting)
Expert Solution
Introduction
Marketing activity begins with segmentation. Here the big market is sliced down to groups where the people in one groups will show common features based on some factors. These factors can be geography, demography, etc.
This helps the firm in many ways. They can optimally use their limited resources. They can also try to delight one segment well and become a market leader there first, then jump to the next segment.
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