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what is he coca cola Positioning on your own words ( without explin the meang of Positioning  start deeply with coca cola Positioning

what is he coca cola Positioning on your own words ( without explin the meang of Positioning  start deeply with coca cola Positioning

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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what is he coca cola Positioning on your own words ( without explin the meang of Positioning  start deeply with coca cola Positioning)

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Introduction

Marketing is to build customers and exchanging the value with them. It includes branding, advertising, segmentation, positioning, etc. 

Branding is the marketing technique where a special place of the firm is set in the minds of customers. This is done through unique brand attributes like logos, color, jingle, etc. Here the brand tries to position itself in a way that the customer will remember them whenever they will encounter a specific craving, need or the problem. 

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