Explain what is meant by the term focus strategy. What are the advantages and disadvantages of a focus strategy?

Q: What is the purpose of orientation program in a company?

A: Recruitment and selection are vital functions of human resource management as it helps to acquire…

Q: Can you distinguish among needs, wants, demand ?

A: One of the most basic concepts of marketing is the human need for any product. In other words it can…

Q: Compare three targeting strategies.

A: Targeting in marketing implies process which make marketers to select what group of customers' would…

Q: What is Grab Positioning strategy (STP)?

A: Grab is a Singaporean multinational company its headquartered in Singapore this company is started…

Q: What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level:…

A: The correct order of Maslow's hierarchy of needs is psychological needs, safety needs, love/…

Q: Describe how two different observational techniques could be used by a brand manager to better…

A: To better understand the response of the customers for a new soft drink product, the brand manager…

Q: Describe the differences among three targeting strategies.

A: Segmentation is the task of marketers to divide and group customers with proper formation of…

Q: How ‘needs’ and ‘wants’ are different from one another from marketing perspective? Explain your…

A: Needs and wants are the two most studied terms in both Economics and Marketing because both these…

Q: How were the AIDA principles used in clear anti-dandruff shampoo prodcut?

A: The AIDA model is a template that marketing, advertisement, and sales departments use to influence…

Q: What are the requirements for deciding on a positioning strategy? Please provide three (3) examples.

A: Positioning is one of the marketing strategies of creating an image or identity for a brand or…

Q: What are the benefits of using Stage-Gate Process in Marketing Decision? Give at least 3 and explain…

A: The Stage-Gate Process was coined by Robert G. Cooper during the 1980's. He brought this concept…

Q: What is a positioning grid (or perceptual map)? How would you design a positioning grid and how…

A: Positioning maps show where existing items and administrations are positioned in the market hence…

Q: Identify Five brands who are using sensory marketing and explain how they are attracting their…

A: We people as a human being we have 5 senses in our body which help us at different stages to…

Q: What is Customer Perceived Value? Is it important? Why or why not? What are determinants of Customer…

A: Customer perceived value: Customer perceived value refers to the customers perception about an…

Q: Define ‘Market Positioning’ with suitable example.

A: Market Positioning alludes to the capacity to impact purchaser discernment in regards to a brand or…

Q: Contrast the traditional Porsche customer decision process tothe decision process for a Cayenne or…

A: The decision-making process includes steps such as identifying a decision, gathering information,…

Q: What do you understand by positioning? List any two examples of product and examine them.

A: Definition: Positioning characterizes where your item (thing or administration) remains…

Q: What are similarities between choice based approach and preference based approach

A: The choice-based approach towards consumer behavior is basically a postulate that links the…

Q: Explain what a customer need is, how this relates to Maslow’s Hierarchy of Needs (MHN), and provide…

A: Customer need is basically defined as the desire to buy the product. If customers buy products to…

Q: Explain the term Butterflies in Customer relationship groups?

A: When it comes to expanding revenue, it is better to concentrate on up-to-date sales or…

Q: Maslow hierarchy of needs in lion king.

A: Physiological needs, safety and security need, love and belonging need, self-esteem need, and…

Q: Amongst Maslow’s hierarchy of needs, which need is most appropriate for developing marketing…

A: Maslow's heirarchy suggests 5 categories to explain the needs of an individual in a pyramid form,…

Q: reference to relevant theory differentiate between “Needs

A: Needs are things that fulfill the essential necessity. Needs are demands coordinated to explicit…

Q: How does an organization become sustainable using SR and HM?

A: SR stands for Social responsibility and HM stands for human management. Social responsibility is the…

Q: List the criteria marketers use to determine whether asegment may be a good candidate for targeting.

A: Marketers have the responsibility to choose those segments as their target markets which will prove…

Q: Why do you think it is important to use market (customer) Targeting? Explain your answer.

A: The company can promote and distribute its product or services to the entirety of the crowd in the…