Marketers point out that the five levels in Maslow’s hierarchyof needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of thefollowing could fulfill more than one need:a. A donation to the Red Cross to help tornado victimsb. A retirement investment accountc. Axe body washd. Dinner at an upscale restaurant

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Marketers point out that the five levels in Maslow’s hierarchy
of needs are sometimes combined or even bypassed by consumers making purchase decisions. Explain how each of the
following could fulfill more than one need:
a. A donation to the Red Cross to help tornado victims
b. A retirement investment account
c. Axe body wash
d. Dinner at an upscale restaurant

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