Table 3–1 in Chapter 3 describes a green segmentationscheme of consumers that includes psychographic anddemographic information. Choose four of the eightsegments and describe the likely reaction that eachsegment will have to the introduction of Tide Pods.

Q: How does e motorbike(lit C 1) use geographic segmentation and Psychological segmentation?

A: Market Segmentation is to split up the market into groups of similar and different characteristics.…

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Q: What is behavioral segmentation?

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Q: Define geodemographic segmentation.

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.