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GreenScreen - a company that focuses on making eco-friendly products - puts up a poster at The Bone Student Center on campus talking about how a students with a great opportunity to work with a major U.S. company while simultaneously helping save the planet. Which corporate advertising object O A. Communicating the company's view on environmental issues OB. Positioning the company's products against competitors O C. Attracting new talent from the student pool OD. Both a. and c.

GreenScreen - a company that focuses on making eco-friendly products - puts up a poster at The Bone Student Center on campus talking about how a students with a great opportunity to work with a major U.S. company while simultaneously helping save the planet. Which corporate advertising object O A. Communicating the company's view on environmental issues OB. Positioning the company's products against competitors O C. Attracting new talent from the student pool OD. Both a. and c.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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GreenScreen - a company that focuses on making eco-friendly products - puts up a poster at The Bone Student Center on campus talking about how an internship there would provide students with a great opportunity to work with a major U.S. company while simultaneously helping save the planet. Which corporate advertising objective(s) is/are highlighted here? O A. Communicating the company's view on environmental issues OB. Positioning the company's products against competitors O C. Attracting new talent from the student pool OD. Both a. and c.
Transcribed Image Text:GreenScreen - a company that focuses on making eco-friendly products - puts up a poster at The Bone Student Center on campus talking about how an internship there would provide students with a great opportunity to work with a major U.S. company while simultaneously helping save the planet. Which corporate advertising objective(s) is/are highlighted here? O A. Communicating the company's view on environmental issues OB. Positioning the company's products against competitors O C. Attracting new talent from the student pool OD. Both a. and c.
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