36 b. higher fees for marketing less-popularc. DVD titles at a discounted or wholesd. distribution rights to certain movies free. strong bargaining power in negotiation36. Brands are built througha customer awarenessb. data assetsc. excessive advertisingd. customer profilingcustomer experiencee.37. Collaborative filtering is a classification ofa is used to gather user ratings and calcul

Marketing refers to process of identification and fulfillment of consumer needs and wants. It is the…

Answered: 36 | bartleby

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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