true or false 2.Companies do much more than match advertising messages to market segments. They also build a sales environment for their product or service that correspond to the market segment they are trying to reach.

true or false 2.Companies do much more than match advertising messages to market segments. They also build a sales environment for their product or service that correspond to the market segment they are trying to reach.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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true or false

2.Companies do much more than match advertising messages to market segments. They also build a sales environment for their product or service that correspond to the market segment they
are trying to reach.

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