[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million consumers shop nationally. They are trying to gauge how their sales in Florida compare to the industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on the Florida BDI and CDI, Meghan and Emily should: O Stop investing in the sale of all bandages in Florida, as there is a poor outlook O Research the reasons why Band-Aids are performing so poorly in Florida O Continue to invest in marketing Band-Aids in Florida; there is great potential O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average Stop selling Band-Aids in Florida, but keep selling other bandage brands
[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million consumers shop nationally. They are trying to gauge how their sales in Florida compare to the industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on the Florida BDI and CDI, Meghan and Emily should: O Stop investing in the sale of all bandages in Florida, as there is a poor outlook O Research the reasons why Band-Aids are performing so poorly in Florida O Continue to invest in marketing Band-Aids in Florida; there is great potential O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average Stop selling Band-Aids in Florida, but keep selling other bandage brands
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
![[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million
consumers shop nationally. They are trying to gauge how their sales in Florida compare to the
industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage
category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales
are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on
the Florida BDI and CDI, Meghan and Emily should:
O Stop investing in the sale of all bandages in Florida, as there is a poor outlook
O Research the reasons why Band-Aids are performing so poorly in Florida
O Continue to invest in marketing Band-Aids in Florida; there is great potential
O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average
O Stop selling Band-Aids in Florida, but keep selling other bandage brands](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F0dcb79de-cb64-4da2-bfc7-5f074987434d%2F9f69f421-e3fb-4a1f-874a-99b31be16c81%2Fcf7f7a_processed.jpeg&w=3840&q=75)
Transcribed Image Text:[Band-Aid] Megan and Emily oversee the Band-Aid sales of a large chain retailer where 200 million
consumers shop nationally. They are trying to gauge how their sales in Florida compare to the
industry on a national level. Band-Aid has national sales of $100 million and the adhesive bandage
category overall has national sales of $150 million. In the retailer's Florida stores their Band-Aid sales
are $7M, bandage category sales are $13M, and 15 million consumers shop at this chain. Based on
the Florida BDI and CDI, Meghan and Emily should:
O Stop investing in the sale of all bandages in Florida, as there is a poor outlook
O Research the reasons why Band-Aids are performing so poorly in Florida
O Continue to invest in marketing Band-Aids in Florida; there is great potential
O Invest in Band-Aids but monitor the category closely because in Florida CDI is below the national average
O Stop selling Band-Aids in Florida, but keep selling other bandage brands
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