Jon’s Pizza Inc. just completed their launch advertising campaign for their new pizza toppings. They purchased 25 local cable TV ads which generated 20,000 impressions each. The company’s advertising agency estimated that the average frequency was 25 and that 10,000 people had seen it at least 3 times. If their target population was 200,000 people, what was the GRP for the campaign?

Answered: Jon’s Pizza Inc. just completed their…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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	Jon’s Pizza Inc. just completed their launch advertising campaign for their new pizza toppings. They purchased 25 local cable TV ads which generated 20,000 impressions each. The company’s advertising agency estimated that the average frequency was 25 and that 10,000 people had seen it at least 3 times. If their target population was 200,000 people, what was the GRP for the campaign?

Expert Solution

Step 1: Given Data

Target Population (P) = 200,000

Impressions (I) = 20,000

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