CPM Marketing Dashboard According to the Marketing Dashboard above, the CPM for USA Today would be approximately Multiple Choice $120. $165. $53. $132. $229. **CPM Marketing Dashboard**The table provides a comparison of different media alternatives for advertising, including their costs and audience sizes. The goal is to calculate the Cost per Thousand Impressions (CPM) for each option.| Media Alternative | Cost of Ad | Audience Size | Cost per Thousand Impressions ||------------------------|------------|---------------|-------------------------------|| *Time* (magazine) | $265,100 | 2,000,000 | ? || *USA Today* (newspaper)| $199,000 | 866,791 | ? || Super Bowl (television)| $5,250,000 | 98,200,000 | ? |**Explanation:**- **Media Alternative:** Various platforms where ads can be run, including a magazine, a newspaper, and a television broadcast.- **Cost of Ad:** The expense involved in placing an advertisement on each platform.- **Audience Size:** The estimated number of people who will view the ad.- **Cost per Thousand Impressions (CPM):** This metric is yet to be calculated for each media type. It shows how much it costs to reach a thousand people.**Calculation Note:**To find the CPM, use the formula:\[CPM = \left(\frac{\text{Cost of Ad}}{\text{Audience Size}}\right) \times 1000\]The text following the table indicates that the calculated CPM for *USA Today* will provide specific insight into its cost-effectiveness.

The cost per thousand impressions can be calculated as - cost of Ad / audience size So the calculations would be (199000 x 1000)/ 866791=229.58 Hence the correct answer is option d 2

Answered: According to the Marketing Dashboard…

Business

Marketing

According to the Marketing Dashboard above, the CPM for USA Today would be approximately

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

CPM Marketing Dashboard

According to the Marketing Dashboard above, the CPM for USA Today would be approximately

Multiple Choice

$120.
$165.
$53.
$132.
$229.

**CPM Marketing Dashboard**

The table provides a comparison of different media alternatives for advertising, including their costs and audience sizes. The goal is to calculate the Cost per Thousand Impressions (CPM) for each option.

| Media Alternative | Cost of Ad | Audience Size | Cost per Thousand Impressions |
|------------------------|------------|---------------|-------------------------------|
| *Time* (magazine) | $265,100 | 2,000,000 | ? |
| *USA Today* (newspaper)| $199,000 | 866,791 | ? |
| Super Bowl (television)| $5,250,000 | 98,200,000 | ? |

**Explanation:**
- **Media Alternative:** Various platforms where ads can be run, including a magazine, a newspaper, and a television broadcast.
- **Cost of Ad:** The expense involved in placing an advertisement on each platform.
- **Audience Size:** The estimated number of people who will view the ad.
- **Cost per Thousand Impressions (CPM):** This metric is yet to be calculated for each media type. It shows how much it costs to reach a thousand people.

**Calculation Note:**
To find the CPM, use the formula:

\[
CPM = \left(\frac{\text{Cost of Ad}}{\text{Audience Size}}\right) \times 1000
\]

The text following the table indicates that the calculated CPM for *USA Today* will provide specific insight into its cost-effectiveness.

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