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The Running Room hosts training sessions to help customers get started in running and to train for races including marathons.  State clearly one consumer need which is met by these training sessions. Be careful to remember that needs are “states of deprivation” felt by a person. The need stated must relate to the training sessions (not to other products sold by the stores).  Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables.   (3 valid points

The Running Room hosts training sessions to help customers get started in running and to train for races including marathons.  State clearly one consumer need which is met by these training sessions. Be careful to remember that needs are “states of deprivation” felt by a person. The need stated must relate to the training sessions (not to other products sold by the stores).  Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables.   (3 valid points

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The Running Room hosts training sessions to help customers get started in running and to train for races including marathons.  State clearly one consumer need which is met by these training sessions. Be careful to remember that needs are “states of deprivation” felt by a person. The need stated must relate to the training sessions (not to other products sold by the stores). 

Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables.   (3 valid points) 

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