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- 1. Definition of market segmentation. 2. Difinition of market targeting.Describe the kind market segment in this example. Explain.Q1. Individual and group factors influence consumer decision making and may eventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer.
- A4 Analyze mac cosmetic company which include: Value proposition Company StoryWhat is the term used to describe the ways consumers may be grouped based on differences in their purchasing behaviors? Question 4 options: 1) Core customer identification 2) Market segmentation 3) Purchase group focus 4) Consumer analysis1. What is consumer buying decision process?
- 1. What is market segment? Explain any 2 segmentation methods.Which of the following is not a criterion that must be met whenevaluating segment attractiveness?Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?