Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)

Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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. Canon has sponsored the England Premier (Soccer) League for about 10 years spending millions of dollars each year. When they started the sponsorship, only 15% of the people in the United Kingdom knew Canon. Over the next 10 years or so, the brand recognition rate went up to 85%. At that point, Canon decided to stop sponsoring the League. Why do you think Canon stopped it? (Decision Making)

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