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When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was O a. modifying the market O b. modifying the product O c. modifying the pricing strategy O d. modifying the distribution

When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was O a. modifying the market O b. modifying the product O c. modifying the pricing strategy O d. modifying the distribution

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was a. modifying the market b. modifying the product c. modifying the pricing strategy d. modifying the distribution
Transcribed Image Text:When Heinz introduced EZ Squirt packaging and new colors such as Blastin' Green and Awesome Orange to revitalize consumer buying, the company was a. modifying the market b. modifying the product c. modifying the pricing strategy d. modifying the distribution
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