The following question refers to the first article in the packet, Inside Goat's Plans to Merge Sneaker Resale and Retail. The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.” Group of answer choices Differentiation on customers Product level differentiation Differentiation based on linkages Differentiation based on customization

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The following question refers to the first article in the packet, Inside Goat's Plans to Merge Sneaker Resale and Retail.

The following quote exemplifies which base of differentiation? “We have a point of view,” says Lu. “We carefully merchandise products to tell stories. We create local content that inspires and host annual community-driven events that engage.”

Group of answer choices
Differentiation on customers
Product level differentiation
Differentiation based on linkages
Differentiation based on customization
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