Discuss how foodpanda uses points-of-parity to establish brand image for its food, groceries and essential shopping. In your discussion, evaluate the POPs that foodpanda communicated on and propose areas of improvement.

Discuss how foodpanda uses points-of-parity to establish brand image for its food, groceries and essential shopping. In your discussion, evaluate the POPs that foodpanda communicated on and propose areas of improvement.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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