What are the main elements of a marketing plan? Point form answers. A- B I L! ✓- 5 C E 288 00 00 EE </> US X₂ x² acer EE

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Expert Solution
Step 1

One of the important things an organization does while marketing is known as a marketing plan. The main aim of marketing of an organization is to reach a particular organization's brand to the maximum number of people and increase the brand's sales. While implementing marketing, an organization prepares a document regarding marketing operations that outlines the advertising strategies that are to be implemented to reach the targeted market and increase its sales. That operational document is known as a marketing plan. A marketing plan gives a detailed idea about the marketing campaigns to be conducted in a specific period of time.

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