Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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One of the important things an organization does while marketing is known as a marketing plan. The main aim of marketing of an organization is to reach a particular organization's brand to the maximum number of people and increase the brand's sales. While implementing marketing, an organization prepares a document regarding marketing operations that outlines the advertising strategies that are to be implemented to reach the targeted market and increase its sales. That operational document is known as a marketing plan. A marketing plan gives a detailed idea about the marketing campaigns to be conducted in a specific period of time.
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