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Answered: What are the main elements of a…

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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Expert Solution

Step 1

One of the important things an organization does while marketing is known as a marketing plan. The main aim of marketing of an organization is to reach a particular organization's brand to the maximum number of people and increase the brand's sales. While implementing marketing, an organization prepares a document regarding marketing operations that outlines the advertising strategies that are to be implemented to reach the targeted market and increase its sales. That operational document is known as a marketing plan. A marketing plan gives a detailed idea about the marketing campaigns to be conducted in a specific period of time.