33- Which of the following is true about penetration pricing strategy?  Group of answer choices penetration pricing aims to grow sales and increase market share it is appropriate for newly introduced products that are unique penetration pricing aims to build reputation as a high quality product penetration pricing is mainly used for products that are in the decline phase of the product life cycle

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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33-

Which of the following is true about penetration pricing strategy? 
Group of answer choices
penetration pricing aims to grow sales and increase market share
it is appropriate for newly introduced products that are unique
penetration pricing aims to build reputation as a high quality product
penetration pricing is mainly used for products that are in the decline phase of the product life cycle
34-

Disney’s advertising is known for the slogan “The Happiest Place on Earth.” Which of the following emotional appeals is Disney using?

Group of answer choices
humor
fear/safety
happiness
nostalgia
35-
Stores like Staples are called category killers because they
Group of answer choices
offer a limited variety and speedy checkout
offer limited merchandise with good service in a small store
carry inconsistent assortment of brand name products at low prices
offer discounted price on a relatively narrower product selection but deeper assortment within each product
36-
Services are intangible. Hence, they are difficult to judge before consumers purchase them. Which of the following is the BEST practice adopted by firms to indicate quality of services to prospective customers?
Group of answer choices
offer price discounts so customers are enticed to buy services
offer a promise of gifts to customers after they use the service
Use automation such as robots as much as possible
use higher quality furniture, have staff wear nice attire etc.
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