33- Which of the following is true about penetration pricing strategy? Group of answer choices penetration pricing aims to grow sales and increase market share it is appropriate for newly introduced products that are unique penetration pricing aims to build reputation as a high quality product penetration pricing is mainly used for products that are in the decline phase of the product life cycle
33- Which of the following is true about penetration pricing strategy? Group of answer choices penetration pricing aims to grow sales and increase market share it is appropriate for newly introduced products that are unique penetration pricing aims to build reputation as a high quality product penetration pricing is mainly used for products that are in the decline phase of the product life cycle
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Concept explainers
Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows:
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
Question
33-
Which of the following is true about penetration pricing strategy?
Group of answer choices
penetration pricing aims to grow sales and increase market share
it is appropriate for newly introduced products that are unique
penetration pricing aims to build reputation as a high quality product
penetration pricing is mainly used for products that are in the decline phase of the product life cycle
34-
Disney’s advertising is known for the slogan “The Happiest Place on Earth.” Which of the following emotional appeals is Disney using?
Group of answer choices
humor
fear/safety
happiness
nostalgia
35-
Stores like Staples are called category killers because they
Group of answer choices
offer a limited variety and speedy checkout
offer limited merchandise with good service in a small store
carry inconsistent assortment of brand name products at low prices
offer discounted price on a relatively narrower product selection but deeper assortment within each product
36-
Services are intangible. Hence, they are difficult to judge before consumers purchase them. Which of the following is the BEST practice adopted by firms to indicate quality of services to prospective customers?
Group of answer choices
offer price discounts so customers are enticed to buy services
offer a promise of gifts to customers after they use the service
Use automation such as robots as much as possible
use higher quality furniture, have staff wear nice attire etc.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution!
Trending now
This is a popular solution!
Step by step
Solved in 4 steps
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning