6 To understand which items were most likely to sell from mall kiosks, a company distributed surveys and even held a few focus groups of kiosk shoppers at different malls. The company's actions demonstrate which step of the marketing research process? Multiple Choice data collection problem definition data analysis taking action plan development
6 To understand which items were most likely to sell from mall kiosks, a company distributed surveys and even held a few focus groups of kiosk shoppers at different malls. The company's actions demonstrate which step of the marketing research process? Multiple Choice data collection problem definition data analysis taking action plan development
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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To understand which items were most likely to sell from mall kiosks, a company distributed surveys and even held a few focus groups of kiosk shoppers at different malls.
The company's actions demonstrate which step of the marketing research process?
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