22. Speedy Carts is a golf cart wholesale business based out of Houston, Texas. The company wants to expand its sales to Corpus Christi. Your company has been asked to help advertise this expansion. Review the statements below. Identify your first step. O You explain the client's needs to your supervisor, saying that the advertising will be equally divided between business to business and business to consumer interactions. C You evaluate whether the target market is responding to the current advertising campaign. You identify the target market by recognizing that the transactions will be business to business. O You identify tactics for the market segment, choosing the types of media you will use.
22. Speedy Carts is a golf cart wholesale business based out of Houston, Texas. The company wants to expand its sales to Corpus Christi. Your company has been asked to help advertise this expansion. Review the statements below. Identify your first step. O You explain the client's needs to your supervisor, saying that the advertising will be equally divided between business to business and business to consumer interactions. C You evaluate whether the target market is responding to the current advertising campaign. You identify the target market by recognizing that the transactions will be business to business. O You identify tactics for the market segment, choosing the types of media you will use.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:**Question 22: Strategic Planning for Expansion**
**Context:**
Speedy Carts is a golf cart wholesale business based out of Houston, Texas. The company wants to expand its sales to Corpus Christi. Your company has been asked to help advertise this expansion.
**Task:**
Identify your first step.
**Options:**
1. **Explaining Client Needs:**
- Explain the client's needs to your supervisor, stating that the advertising will be equally divided between business-to-business (B2B) and business-to-consumer (B2C) interactions.
2. **Evaluate Market Response:**
- Evaluate whether the target market is responding to the current advertising campaign.
3. **Identify Target Market:**
- Identify the target market by recognizing that the transactions will be B2B.
4. **Develop Tactics for the Market Segment:**
- (Selected Option) Identify tactics for the market segment, choosing the types of media you will use.
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