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![Burger King runs a scratch-card promotion in which contestants have a chance to
win a trip to Disneyland and other smaller prizes. This is an example of:
direct mail advertising
TV advertising
sales promotions
public relations
all of the above](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F9be0dea2-cae9-4c99-b90e-4a40bee0719e%2F7d1def49-150d-4455-a8c1-95a6590b82ea%2F8utsv04_processed.jpeg&w=3840&q=75)
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- See the following ads and identify following: AD Link: https://www.youtube.com/watch?v=WNxxaXZpJsI&feature=youtu.be a. Need the brand ad is trying to satisfy b. Value Proposition of each ad c. Target Market of an ad d. Positioning of an ad e. Differentiation (if any) f. Do you find the ad effective? Why or why not g. Grade ad out of 10Choose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?
- Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.Debate on why you have selected an objective for advertisement during a specific stage?Visit the website of any organisation of your choice that has a link to Facebook, Google+, YouTube, Twitter and/or Instagram. Click on the links and discuss how that company is marketing its products by the use of social media. Conduct an in-depth evaluation and write a report on the effectiveness of the use of social media by the selected organisation in creating customer engagement. Advertising objectives can be classified by their primary purpose – to inform, persuade or remind. Locate one advertisement that primarily informs, one that persuades and one that reminds. Explain how each ad meets the desired objective.
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?According to the present study OOH is an old type of advertising format and is considered a supplemental medium The questions are the following: 1) in what way is OOH considered supplementary? 2) Why should the advertiser understand the process of buying 1) what are the advantages they will gain from it?1. Name some of the challenges marketers encounter when developing advertising and promotional campaigns. How does the type of product affect the promotional strategies? 2. You work for an ad agency that has a Super Bowl sponsor as a client. What approach would you recommend for your agency as it develops a campaign-universal, customized for each geographical region, or something else, and why? 3. What types of companies could benefit from placing ads on the NFL website, and how can they use the internet effectively to promote their products? Consider the impact of technology and topics of privacy for businesses and business contracts in your answer. 4. Conclusion: Would you consider a career in marketing? If yes, explain. If no, why not and what other career path are you considering. What workplace readiness skills would be most helpful for your in your future career path.
- For Further Research (Individual) More and more firms are engaged in multichannel promotion programs. You can learn about many of these by searching library or Internet sources. Some Internet sources that may be useful are the following: Brandchannel.com Adweek.com (Adweek magazine) NYTimes.com (New York Times) Adage.com (Advertising Age magazine) Gather information on one or more multichannel pro- motion programs. Develop a report that describes the program(s) and makes suggestions for how it or they might be improved.Discuss the role of keywords in pay-per-click (PPC) advertising campaigns. How do advertisers select and optimize keywords to improve ad performance?Name a current advertising slogan you believe is particularly effectivefor developing a unique selling proposition.