QUESTION 3 Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The company's decision to modify its product positioning demonstrates which of the following strategies? a. concurrency control O b. deliberate O C. unrealized O d. emergent e. downsizing
QUESTION 3
Beta Corp., a gaming software company, recently launched a new game. The target audience identified by the company was the age group of 12-18 years. The advertising and
marketing strategies were designed exclusively to target this age group. However, sales data revealed individuals who belong to the age bracket 18-25 years were the ones
who bought the game. The managers at Beta Corp. decided to redesign their marketing strategies to position the game as a product that people of all ages would enjoy. The
company's decision to modify its product positioning demonstrates which of the following strategies?
a. concurrency control
O b. deliberate
O C. unrealized
O d. emergent
e. downsizing
QUESTION 4
Dave's Construction Company conducted a SWOT analysis which resulted in a need to implement business strategies that increase customer awareness and widen their
customer base through better customer service to gain a competitive advantage in their industry. Which of the following business strategies would this describe?
a. Global strategies
O b. None of the strategies are correct.
O c. Business-level strategies
d. Corporate-level strategies
e. Functional-level strategies
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