XYZ Company determined that it needed to improve upon productX, and do a better job of getting the word out. The marketing staff decided to create a new and improved packaging, place the product in various outlets, use the mediums of radio, TV and social media and make sure their pricing was competitive. Consumers that were specifically chosen were women 30 years of age who were of Hispanic descent and worked outside of the home. These women had also used the product before however the product has been redesigned. Often these women purchased in bulk for their families. Prior to determining who they would work with and how they would redesign the product, XYZ Company created surveys, held in-store demonstrations and took various polls. Additionally, the company worked with another business,DMCthat purchases from them to gain their input. The goal of the company overall is to position a new product line so that sales will improve. Which statements above describe the marketing concept?
XYZ Company determined that it needed to improve upon productX, and do a better job of getting the word out. The marketing staff decided to create a new and improved packaging, place the product in various outlets, use the mediums of radio, TV and social media and make sure their pricing was competitive. Consumers that were specifically chosen were women 30 years of age who were of Hispanic descent and worked outside of the home. These women had also used the product before however the product has been redesigned. Often these women purchased in bulk for their families. Prior to determining who they would work with and how they would redesign the product, XYZ Company created surveys, held in-store demonstrations and took various polls. Additionally, the company worked with another business,DMCthat purchases from them to gain their input. The goal of the company overall is to position a new product line so that sales will improve. Which statements above describe the marketing concept?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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XYZ Company determined that it needed to improve upon productX, and do a better
job of getting the word out. The marketing staff decided to create a new and
improved packaging, place the product in various outlets, use the mediums of radio,
TV and social media and make sure their pricing was competitive.
Consumers that were specifically chosen were women 30 years of age who were of
Hispanic descent and worked outside of the home. These women had also used the
product before however the product has been redesigned. Often these women
purchased in bulk for their families.
Prior to determining who they would work with and how they would redesign the
product, XYZ Company created surveys, held in-store demonstrations and took
various polls. Additionally, the company worked with another business,DMCthat
purchases from them to gain their input. The goal of the company overall is to
position a new product line so that sales will improve.
Which statements above describe the marketing concept?
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