Marketing research task.Week 9.Evaluate and comment on the following questions, taken from several questionnaires. All of these questions have some problem and you need to choose 3 of the questions and find the issues for your chosen question and give some comments and suggestions.This is an UNIVERSITY survey on their MOODLE usage: How often do you use MOODLE? Please check one.A survey of advertising agencies:Do you understand and like the Australian Competition and Consumer Commission’s new corrective advertising policy?___ Yes ___ NoA survey on a new, small electric car:Assuming 90 per cent of your driving is in town, would you buy this type of car?___ Yes ___ NoIf this type of electric car had the same initial cost as a current ‘Big 3’ full-sized, fully equipped car, but operated at one-half the cost over a five-year period, would you buy one?___ Yes ___ NoA student survey:Since the beginning of this semester, approximately what percentage of the time do you get to campus using each of the forms of transportation available to you per week?Walk ___ Bicycle ___Public transportation ___ Motor Vehicle ___A survey of motorcycle dealers:Should the company continue its generous cooperative advertising program?A pro-modern art society’s face-to-face survey of the general public:Australian art adds greatly to the quality of life in our community. Do you believe that more government support should provided for Australian art?___ Yes ___ NoAn anti-gun control group’s survey:Do you believe that private citizens have the right to own firearms to defend themselves, their families and their property from violent criminal attack?___ Yes ___ NoA survey of the general public:In the next year, after accounting for inflation, do you think your real personal income will go up or down?up iii. Down(Stay the same) iv. (Don’t know)A survey of voters:Since agriculture is vital to our state’s economy, how do you feel about the government’s farm policies?Strongly favour Somewhat opposeSomewhat favour UnsureStrongly opposeA paper and pencil study of students registering with to use a career centre:Many of the firms that interview screen school leavers applicants based on ATAR. What is your ATAR?ATAR = ______ Comment: _________________________.

Research includes the collection, organization, and analysis of data to increase understanding of a…

Answered: Evaluate and comment on the following…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Marketing research task.

Week 9.

Evaluate and comment on the following questions, taken from several questionnaires. All of these questions have some problem and you need to choose 3 of the questions and find the issues for your chosen question and give some comments and suggestions.

This is an UNIVERSITY survey on their MOODLE usage: How often do you use MOODLE? Please check one.
A survey of advertising agencies:
Do you understand and like the Australian Competition and Consumer Commission’s new corrective advertising policy?
___ Yes ___ No
A survey on a new, small electric car:
Assuming 90 per cent of your driving is in town, would you buy this type of car?
___ Yes ___ No
If this type of electric car had the same initial cost as a current ‘Big 3’ full-sized, fully equipped car, but operated at one-half the cost over a five-year period, would you buy one?
___ Yes ___ No
A student survey:
Since the beginning of this semester, approximately what percentage of the time do you get to campus using each of the forms of transportation available to you per week?
Walk ___ Bicycle ___
Public transportation ___ Motor Vehicle ___
A survey of motorcycle dealers:
Should the company continue its generous cooperative advertising program?
A pro-modern art society’s face-to-face survey of the general public:
Australian art adds greatly to the quality of life in our community. Do you believe that more government support should provided for Australian art?
___ Yes ___ No
An anti-gun control group’s survey:
Do you believe that private citizens have the right to own firearms to defend themselves, their families and their property from violent criminal attack?
___ Yes ___ No
A survey of the general public:
In the next year, after accounting for inflation, do you think your real personal income will go up or down?
up iii. Down
(Stay the same) iv. (Don’t know)
A survey of voters:
Since agriculture is vital to our state’s economy, how do you feel about the government’s farm policies?
Strongly favour Somewhat oppose
Somewhat favour Unsure
Strongly oppose
A paper and pencil study of students registering with to use a career centre:
Many of the firms that interview screen school leavers applicants based on ATAR. What is your ATAR?
ATAR = ______ Comment: _________________________.

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