11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s
a. All of the answers are correct
b. Management Process
c. Marketing Mix
d. Marketing Strategy
12.Barriers to entry is part of ___________.
a. Threats of new entrants
b. Market Rivalry
c. Competitive Advantage
d. All of the answers are correct
13.The ___________ is how much the consumer will pay.
a. Product
b. Promotion
c. Price
d. Place
14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market.
a. Selling Features
b. Value Proposition
c. Unique Product
d. None of the answers are correct
15.The ___________ is a customer segment which focuses on a wide range of potential customers.
a. Management Strategy
b. Mass Market
c. Niche Market
d. All of the answers are correct
16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services.
a. Marketing Strategy
b. Management Process
c. None of the answers are correct
d. Distribution Channel
17.SWOT Analysis components are ___________.
a. Opportunities
b. Strategy
c. Weakness
d. Both A & C are correct
18.___________ includes strategic assets needed to launch, maintain, and improve the business, product or service.
a. None of the answers are correct
b. Business Resources
c. Strategic Vision
d. Product Mix
19.___________ gives a better understanding of the kinds of risks that the company might face and its possible consequences
a. Strategic Planning
b. Managerial Support
c. All of the answers are correct
d. Human Resources
20.Risk management is an ongoing process that involves ___________ the impact of the risk event.
a. Mitigating
b. Processing
c. All of the answers are correct
d. Increasing
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