you are required to put forward a research proposal for research you intend to undertake in one specific business entity. "The impact of social media as a marketing strategy for a clothes store wit little to no social meadia present" keep these objectives in mind: Unit 1 1. Explain the importance of research to the success of business 2. Differentiate between the types of business research 3. Explain the relevance of epistemology, ontology and axiology to business research 4. Distinguish between deduction and induction as approaches to research 5. Differentiate between the types of research strategies used in business research 6. Outline the ethical concerns which the researcher should be mindful of when conducting research 7. Avoid unethical practices in the conduct of research 8. Describe the roles of the sponsor and the researcher in the research process 9. Explain the role of technology in research Unit 2 1. Describe the nature of the research process 2. Summarize the steps involved in the research process 3. Produce a research objective for a given business problem 4. Construct a management research question for a selected business problem 5. Describe the unit of analysis and variables for the selected problem 6. Relate the reasons for a good literature review 7. explain how to conduct a literature survey; 8. Select the relevant sources of literature for a literature review 9. Compile a literature review for a selected business problem Unit 3 1. Explain the functions of the research proposal in the research process; 2. Describe the primary components of an effective research proposal for business research 3. Prepare a research proposal using the standard format 4. Explain the functions of the research report 5. Describe the primary components of an effective research report in business research 6. Prepare a research report using the standard format 7. Communicate research findings effectively using oral presentation Unit 4 1. Define basic statistical terminology 2. List the differences between qualitative and quantitative research 3. Identify the role of qualitative research in exploratory research designs 4. Explain reasons for taking a sample rather than a complete census and describe the process of identifying a target population and selecting a sampling frame 5. Distinguish among population, sample, and sampling distributions 6. Compare random sampling and systematic (non-sampling) errors 7. Identify the types of nonprobability sampling and the advantages and disadvantages of nonprobability sampling 8. Discuss major issues in relation to sample size 9. Identify the challenges for internet sampling 10. Describe the role and job requirements of fieldworkers and summarize the skills to cover when training the inexperienced interviewers 11. List principles of good interviewing and describe the activities involved in the management of fieldworkers 12. Discuss how supervisors can minimize errors in the field
you are required to put forward a research proposal for research you intend to
undertake in one specific business entity.
"The impact of social media as a marketing strategy for a clothes store wit little to no social meadia present"
keep these objectives in mind:
Unit 1
1. Explain the importance of research to the success of business
2. Differentiate between the types of business research
3. Explain the relevance of epistemology, ontology and axiology to business research
4. Distinguish between deduction and induction as approaches to research
5. Differentiate between the types of research strategies used in business research
6. Outline the ethical concerns which the researcher should be mindful of when conducting
research
7. Avoid unethical practices in the conduct of research
8. Describe the roles of the sponsor and the researcher in the research process
9. Explain the role of technology in research
Unit 2
1. Describe the nature of the research process
2. Summarize the steps involved in the research process
3. Produce a research objective for a given business problem
4. Construct a management research question for a selected business problem
5. Describe the unit of analysis and variables for the selected problem
6. Relate the reasons for a good literature review
7. explain how to conduct a literature survey;
8. Select the relevant sources of literature for a literature review
9. Compile a literature review for a selected business problem
Unit 3
1. Explain the functions of the research proposal in the research process;
2. Describe the primary components of an effective research proposal for business research
3. Prepare a research proposal using the standard format
4. Explain the functions of the research report
5. Describe the primary components of an effective research report in business research
6. Prepare a research report using the standard format
7. Communicate research findings effectively using oral presentation
Unit 4
1. Define basic statistical terminology
2. List the differences between qualitative and quantitative research
3. Identify the role of qualitative research in exploratory research designs
4. Explain reasons for taking a sample rather than a complete census and describe the process
of identifying a target population and selecting a sampling frame
5. Distinguish among population, sample, and sampling distributions
6. Compare random sampling and systematic (non-sampling) errors
7. Identify the types of nonprobability sampling and the advantages and disadvantages of
nonprobability sampling
8. Discuss major issues in relation to sample size
9. Identify the challenges for internet sampling
10. Describe the role and job requirements of fieldworkers and summarize the skills to cover
when training the inexperienced interviewers
11. List principles of good interviewing and describe the activities involved in the management
of fieldworkers
12. Discuss how supervisors can minimize errors in the field
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