Describe two different problems related to research design that are commonly encountered when doing research and for each explain how a complete and detailed research proposal would help the researcher avoid the problem.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Describe two different problems related to research design that are commonly encountered when doing research and for each explain how a complete and detailed research proposal would help the researcher avoid the problem. 

Expert Solution
Step 1: Introduction -

RESEARCH DESIGN :- 

The term "research design" describes the organized and systematic plan or "blueprint" that specifies the strategy, approaches, techniques, and methodologies to be applied in a research study. It includes all aspects of the overall plan for carrying out the study, such as the manner in which information will be gathered, processed, and used to verify or disprove hypotheses. The reliability and validity of study findings must be ensured, and a clearly specified research design facilitates this process by assisting researchers in making viable conclusions.

steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning