Describe the purpose and operation of social networking, online discussion groups, chat rooms, newsletters, blogs, podcasts, RSS feeds, webinars, mailing lists, and instant messaging
Describe the purpose and operation of social networking, online discussion groups, chat rooms, newsletters, blogs, podcasts, RSS feeds, webinars, mailing lists, and instant messaging
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe the purpose and operation of social networking, online discussion groups, chat rooms, newsletters, blogs, podcasts, RSS feeds, webinars, mailing lists, and instant messaging in the context of your area of expertise. What applications do these tools have for online research?
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