Sarah is a sports journalist and researcher working for Hatch TV and Radio in downtown Chicago. She wants to survey all residents in Chicago to know if they are fans of the Chicago Bulls. Sarah can successfully complete this survey in a span of 30 days. True or False? True False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Sarah is a sports journalist and researcher working for Hatch TV and Radio in downtown
Chicago. She wants to survey all residents in Chicago to know if they are fans of the
Chicago Bulls. Sarah can successfully complete this survey in a span of 30 days. True or
False?
True
False
Transcribed Image Text:Sarah is a sports journalist and researcher working for Hatch TV and Radio in downtown Chicago. She wants to survey all residents in Chicago to know if they are fans of the Chicago Bulls. Sarah can successfully complete this survey in a span of 30 days. True or False? True False
The department chair of the sports marketing program at a major Midwestern university
would like to learn more about why students are changing their majors from sports
marketing to kinesiology. His goal is to speak individually to about 15 students who recently
changed their majors. Based on this knowledge, what method of data collection and
mechanism will he use to execute this research?
O O O
Secondary data and interviews
Secondary data and surveys
Primary data and interviews
Primary data and surveys
Primary data, interviews, and surveys
Transcribed Image Text:The department chair of the sports marketing program at a major Midwestern university would like to learn more about why students are changing their majors from sports marketing to kinesiology. His goal is to speak individually to about 15 students who recently changed their majors. Based on this knowledge, what method of data collection and mechanism will he use to execute this research? O O O Secondary data and interviews Secondary data and surveys Primary data and interviews Primary data and surveys Primary data, interviews, and surveys
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