Customer lifetime value (CLV) focuses on: Group of answer choices

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Customer lifetime value (CLV) focuses on:
Group of answer choices
net present value of a customer's business over the span of it's relationship with the selling firm.
The initial order size to establish a customers buying patterns for future orders.
Expediting future orders as customers are staying with sales firms for shorter periods.
the profitability value of a customer short and long term.
 
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