Which of the following should NOT be included in the analysis of a new product? 1. money already spent for research and development of the new product II. reduction in sales for a current product once the new product is introduced III. increase in accounts receivable needed to finance sales of the new product IV. market value of a machine owned by the firm which will be used to produce the new product V. $1,000,000 the company spent 5 years ago to buy a machine which will be used to produce the new product
Which of the following should NOT be included in the analysis of a new product? 1. money already spent for research and development of the new product II. reduction in sales for a current product once the new product is introduced III. increase in accounts receivable needed to finance sales of the new product IV. market value of a machine owned by the firm which will be used to produce the new product V. $1,000,000 the company spent 5 years ago to buy a machine which will be used to produce the new product
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Which of the following should NOT be included in the analysis of a new product?
1. money already spent for research and development of the new product
II. reduction in sales for a current product once the new product is introduced
III. increase in accounts receivable needed to finance sales of the new product
IV. market value of a machine owned by the firm which will be used to produce the
new product
V. $1,000,000 the company spent 5 years ago to buy a machine which will be used to
produce the new product
I and III
QI and V
II, III, and IV
I, II, and IV
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