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15. Which of the following statements describes a value delivered by a product (value as opposed to benefits or features).

15. Which of the following statements describes a value delivered by a product (value as opposed to benefits or features).

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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15. Which of the following statements describes a value delivered by a product (value as opposed to benefits or features). Group of answer choices: -The TV comes with a programmable remote. -This is a 4K television set. -When this television is installed in the living room along with the sofa, recliners, and coffee table we have a great place for the whole family to gather to watch movies. -This television has a large flat screen so that it can be seen from anywhere in a large living room.
Transcribed Image Text:15. Which of the following statements describes a value delivered by a product (value as opposed to benefits or features). Group of answer choices: -The TV comes with a programmable remote. -This is a 4K television set. -When this television is installed in the living room along with the sofa, recliners, and coffee table we have a great place for the whole family to gather to watch movies. -This television has a large flat screen so that it can be seen from anywhere in a large living room.
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