The general sequence of product developments are re-design evaluation Design material selection process delection production

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Choose the sequence from 1-6

Question 4
The general sequence of product developments are
re-design
evaluation
Design
material selection
process delection
production
Transcribed Image Text:Question 4 The general sequence of product developments are re-design evaluation Design material selection process delection production
Expert Solution
Step 1

An organization has to make various activities started from establishing a business to deliver a product in the customers' hands. Each activity contains a process to follow to maintain efficiency.

Step 2

Product development is the stage at which an organization decides how a product should be developed to sell in the market; it is a step by step process that started from designing a product, such that:

1) Design: A marketer draws two or more product designs according to consumer preferences.

2) Process deletion: From all the designs developed by a marketer, there is a need to identify the best design by making changes in the combination of design.

3) Re-design: Process deletion helps to collect all the given information about an effective design that needs to be re-designed to improve its effectiveness.

4) Material selection: After designing an effective product, there is a need to collect all the material that is needed to manufacture that product.

5) Evaluation: Firms generally evaluate the product by verifying some sample of the product, whether they can meet consumers’ requirements or not.

6) Production: At last, by making an evaluation of the product quality, the firm manufactures to product to serve in the market.

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